The market research institute Potentialpark has honored the global healthcare group Fresenius for the ninth consecutive year as the German company with the best overall Internet offering for job applicants.
In Potentialpark’s 2020 study, Fresenius not only took first place in the overall category for all career-relevant online activities but won in three of the four individual categories: Online Application Management, Mobile, and Career Website. The company was second in the Social Media category.
Potentialpark has carried out an annual study of German companies’ online offerings for job applicants since 2002. For this year’s study, Potentialpark assessed the online activities of 140 German companies according to more than 300 criteria. More than 46,000 students and graduates around the world were surveyed about their preferences.
“We are delighted to once again receive confirmation of the high quality of our Internet offering for job applicants,” said Michael Lehmann, Senior Vice President Corporate Human Resources of Fresenius. “In the past year we have expanded it with a digital onboarding portal, and are already at work on our next enhancements: We are internationalizing some of our social media channels for potential applicants. And we’re developing a construction kit for the web, so that country units of the Fresenius Group can put together their own career portals, set up to meet their specific requirements.”