For the seventh straight time, the market research institute Potentialpark has honored the global healthcare group Fresenius as the German company with the best overall Internet offering for job applicants.
In its just-released study for 2018, Potentialpark also put Fresenius first in two individual categories – Online Application Management and Mobile. The company was rated second in the Career Website category, and third for Social Media.
Potentialpark has carried out an annual study of German companies’ online offerings for job applicants since 2002. For this year’s study, Potentialpark assessed the online activities of 141 German companies according to more than 300 criteria. Some 38,000 students and graduates around the world participated.
“Digital channels are hugely important to our potential applicants – and that makes them essential for us,” said Markus Olbert, Senior Vice President for Corporate Human Resources at Fresenius. “For us, these awards from Potentialpark are both an indicator and a motivator to continually improve. For example, we recently overhauled our job search, and in combination with some additional optimizations to our digital channels we were able to increase the number of completed applications by about 25 percent.”